Custom software development · CRM
A CRM that lives apart from stock, prices and invoices makes salespeople copy data between screens and leaves managers forecasting from guesses. Next Orbit implements and supports e-tijariX, whose CRM sits inside the ERP: every lead, account and deal is next to the quotations, orders, invoices and payments that belong to it, and a quote can be built from the real catalogue without leaving the deal.
Quick answer
CRM software manages leads, accounts, contacts and deals through a pipeline, captures every conversation and forecasts revenue. e-tijariX, which Next Orbit implements and supports in the UAE, adds what a standalone CRM lacks: RFQ intake from email, website and portal matched to catalogue SKUs, quotations built from live stock and prices with margin guard and approvals, a unified inbox for email, WhatsApp, SMS, live chat and calls, lead routing with SLAs, qualification frameworks and predictive lead scoring, workflow automation and sequences, a Customer 360 with invoices and payments, field-sales planning, and after-sales service with tickets, installations, warranties and AMC contracts, all in English and Arabic and under UAE consent and quiet-hour rules.
What we deliver
Pick a deliverable to see what it covers and the part of the stack behind it.
Deliverable 01
Leads, accounts with parent and branch hierarchies, contacts, partners, deal registration and territories; duplicate detection and merge; BANT and MEDDICC qualification; multiple pipelines with stage gates, a deal workspace, competitor tracking and a negotiation log.
From the stack
Deliverable 02
RFQs from an email inbox, website projects, the customer portal or manual entry are matched to catalogue SKUs; the quote builder and AI Quote Assistant turn them into priced quotations with margin guard, approvals and bilingual terms. See ERP for trading companies.
From the stack
Deliverable 03
Email, WhatsApp, SMS, live chat and calls with click-to-call and recordings in one inbox; a workflow engine with branching, A/B tests and goals; sequences that stop when the customer replies; playbooks for cart recovery and win-back.
From the stack
Deliverable 04
Lead routing by territory, skills and workload with response-time SLAs; consent, quiet hours, frequency caps and the TDRA rules for promotional messaging built in.
From the stack
Deliverable 05
Pipeline forecasting, rep commits and AI revenue prediction; deal health, next-best actions, customer lifetime value, RFM, churn risk, win / loss analysis and cross-sell suggestions; Customer 360 with health score, NPS and CSAT, targets, commissions and a field-sales "My Day".
From the stack
Deliverable 06
Service desk tickets with SLA policies and technicians, installations, preventive maintenance, warranty tracking, AMC contracts signed online and spare-parts issue linked to stock.
From the stack
Swipe to see every deliverable →
Part of our custom software development service. The same architecture-first process, quality control and support apply; tell us the problem and one of our expert engineers will map it to a plan.
Discovery CallFrom one office in Dubai we work with trading, distribution, equipment, services and B2B companies across the UAE and the GCC.
Where a business needs a CRM with a workflow no product fits, we also build custom CRM software; the discovery call settles which route is right.
Leads in WhatsApp, quotes in Excel, invoices in the accounting package and a CRM nobody updates; no view of a customer from first enquiry to last payment.
One record per customer with every message, quote, order, invoice and payment; a pipeline whose stages mean something; and forecasts built from deals and real pricing.
Pipeline and stage design, lead sources and routing, inbox and WhatsApp connection, templates and sequences, data import and de-duplication, dashboards and training.
Architecture-first
Before a line of production code is written we draw the system: the people who use it, the services behind it and the systems it must talk to. This reference architecture from our custom software development practice is the starting point we adapt to your operation.
Flow 01 Web, mobile and chatbot interfaces Business logic services Data layer
Flow 02 API layer Business logic services Cloud-native infrastructure
Technology stack
Chosen per project from tools we run in production. Pick a category to see the part of the stack behind it.
How it runs
5 stages, each with a deliverable you can review and sign off before the next begins.
Lead sources, pipeline stages, team structure, channels and the systems the CRM must connect to.
Pipelines, fields, routing rules, SLAs, templates, sequences and dashboards set up on e-tijariX.
Email, WhatsApp Business, telephony and the website forms connected; consent and quiet-hour rules applied.
Accounts, contacts, open deals and history brought over from spreadsheets or another CRM and cleaned.
Sales and service teams trained; forecasts and win / loss reviews used to refine stages and playbooks.
Who it is for
RFQ-driven sales with dealers, quotes and credit.
Long sales cycles, site surveys, configured quotes and AMC renewals.
Proposals, retainers and renewals with a unified inbox.
Enquiries from portals and WhatsApp routed to the right agent with SLAs.
Consultation bookings, follow-ups and consent-aware messaging.
Territories, daily plans, visit reports and leaderboards on mobile.
Platforms we offer
e-trainia is our own platform; e-tijariX, MeezanX and AuthentiQ we implement and support. Each can be customised for your operation.
B2B + B2C commerce, inventory & ERP
Dealer and consumer sales, multi-warehouse stock, procurement and VAT accounting on one product master.
B2B + B2C one store, one stock figure
Explore e-tijariXQuestions, answered
The one your team will actually use and that connects to your quotes, invoices and stock. For product and trading businesses Next Orbit implements e-tijariX, where the CRM shares the customer record with sales, finance and the store. For organisations with a unique workflow we build custom CRM software.
Yes. WhatsApp Business conversations, templates and broadcasts sit in the unified inbox alongside email, SMS, chat and calls, with consent and quiet-hour rules applied before anything is sent.
Yes. The quote builder opens from the deal with live stock and prices, bilingual terms, margin guard and approvals; the AI Quote Assistant can draft it from the RFQ, and the customer accepts the quotation online.
Yes. Screens, templates, documents and AI answers are available in English and Arabic with a right-to-left layout.
Yes. The Migration Centre has ready mappings for HubSpot, Salesforce, Zoho and Excel or CSV, with duplicate detection and a test run before commit.
Role-based access with record scopes, field-level hiding, a full audit log, consent tracking and export and anonymisation for privacy requests under the UAE personal data protection law.
Further reading
Quote-to-cash for UAE trading companies: run RFQ, quotation, proforma, tax invoice, delivery order and receipt in one flow, without spreadsheets.
E-commerce marketing automation in the UAE: abandoned-cart journeys tied to live stock, WhatsApp and SMS consent, TDRA sender rules and revenue in AED.
What AI agents for business in the UAE can do, where they fit next to chatbots and RPA, practical use cases, and the guardrails to put in place before go-live.
Pick what you need and the right person on our team replies.
Your reference NO-000000-0000
An engineer will reply to you. Quote the reference if you follow up.
What happens next
A Discovery Call maps your operation to a plan: what to build first, what it connects to and how it goes live.
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